Guides for marketing your app on Instagram
Practical guides for indie app makers who want installs from Instagram. Each one is free, specific, and honest about the time it takes.
Start here
- Market an iOS app on Instagram with no budgetNew · 6 Oct 2026Formats, posting pace, hooks from your reviews, account safety, and the hours it takes.
- What should an app post on Instagram?New · 6 Oct 202630 post ideas, each from a pattern in real App Store reviews.
- Instagram marketing for indie appsPlaybookFormats and sizes, the 2026 AI-label rules, and what to measure.
- Turn App Store reviews into postsMethodFrom a review to a first line to a finished post.
More guides
- Carousels for app marketingFormatSlide by slide, ending on your app's real screens.
- AI UGC for mobile appsRulesWhat's allowed, what Slide-Easy makes, and what to use for video ads.
- Is AI UGC legal?New · 6 Oct 2026FTC rules, Meta and TikTok labels, and a do and don't list.
- Keep an AI character consistentNew · 6 Oct 2026A character sheet, reference shots and labels for an app page.
- Instagram account safetySafetyWarm-up, posting limits and what to avoid.
- Reel ideas by app category20 categoriesHooks and moments from 5,920 App Store reviews.
Free tools
The hook generator, screenshot downloader, character counter and review exporter are free and need no login. Comparing paid tools? See Slide-Easy compared. Longer data posts and checklists are on the blog.